People and purpose power our business.

Assad Lazarus is Chief Commercial Officer at Purchasing Power®. In this capacity, he oversees all commercial sales and business development initiatives. His leadership focus is on expanding the company’s market reach through direct sales, partnerships, and alternative distribution channels. Lazarus also oversees the management of existing client relationships. Overall, his team is responsible for driving revenue growth through both new client acquisition and the expansion of current client partnerships. In addition to his sales and client management leadership, Lazarus spearheads company-wide strategic business development efforts, positioning Purchasing Power for growth through strategic partnerships with third parties. A member of the Senior Leadership Team since 2020, Lazarus reports to the Chief Executive Officer.

Lazarus brings nearly 30 years of strategic leadership experience across product management, sales, multi-channel marketing, and business intelligence. Prior to joining Purchasing Power, he served as Senior Vice President and General Manager of Employee Benefits Services at Equifax Corporation where he led the company’s business unit focused on providing consumer financial, credit and analytical services through employers.

Lazarus holds a bachelor’s degree in Applied Math-Statistics & Economics from State University of New York in Stony Brook, and his MBA in Finance & Marketing from Emory University. He is actively involved in the community, serving as a Board Member at Junior Achievement of Georgia, and has served on additional boards, including The Trust for Public Land, the Atlanta YMCA, and Renegade Golf.

Stephanie Doherty is Chief People Officer at Purchasing Power®️ overseeing all human resources responsibilities. In this capacity, she focuses on key talent elements, including talent and leadership development, talent recruitment and acquisition, internal communication, benefits administration, employment law, new employee onboarding, and career management. Doherty’s experience spans over 23 years in the financial services and real estate industries. Before joining Purchasing Power, she served as the Chief People Officer for OS National. Prior to this, Doherty was Group Vice President for SunTrust Banks, Inc., and Equifax, Inc. She earned her bachelor’s degree in Business with a concentration in Human Resources Management from the State University of New York (ESC) and received her Senior Professional in Human Resources (SPHR) in January 2012.

Gregory (Greg) Birge has held the position of Chief Legal Officer & Corporate Secretary since 2013. He is responsible for all legal affairs, corporate governance, commercial transactions, intellectual property, privacy and compliance issues. In addition to serving as general counsel, Birge advises and negotiates client contracts with medium and large companies, as well as corporate refinancing transactions. Prior to joining Purchasing Power, Birge held senior legal positions for such companies as Aquilex Holdings, LLC; ChoicePoint Inc.; CyberStarts, Inc.; GE Harris Railway Technology; and White & Case, LLP. With a J.D. from the University of Miami School of Law, he also is an active member of the Association of Corporate Counsel (ACC), Georgia Chapter.

Prakash Muthukrishnan is Chief Technology Officer, a newly created role he was promoted to in January 2017. Joining the company in 2013, Muthukrishnan's responsibilities have expanded to include overseeing eCommerce platform and user experience, product management, technology development, delivery and IT operations. Prior to Purchasing Power, Muthukrishnan worked in leadership roles for a variety of companies, including Manhattan Associates and Blockbuster, Inc. Muthukrishnan received his Bachelor of Science degree in computer science from the College of Engineering at Guindy, India. He subsequently earned his Master of Science degree in computer science from the University of Alabama at Birmingham. A U.S. Patent holder, he also is a 2015 ATP Innovation Award winner and a 2017 winner of the “TAG Top 20 Most Innovative Companies in Georgia.”

Bryon Colby is Chief Digital Marketing Officer at Purchasing Power® (PPC), responsible for delivering company growth through digital strategy, developing customer experience online and offline, and leading the e-commerce P&L. He oversees all digital platforms including mobile applications, website operations and social media, as well as brand and consumer marketing, creative solutions, business-to-business marketing and public relations. Previously, he served as senior vice president of digital commerce for Cornerstone Brands, part of Qurate Retail Group. Colby earned a bachelor's degree in communications from Cornell University and a master's degree from the Annenberg School for Communication at the University of Pennsylvania. He is a member of the National Retail Federation Digital Advisory Board and is an advisor and mentor to several industry start-up companies.

Ron Oertell oversees the business planning, accounting, budgeting, capital structure, securitization funding, and risk management efforts for Purchasing Power. His responsibilities include the development and implementation of the organization’s fiscal function and performance, including financial statement preparation, analysis, treasury, and portfolio management. Oertell previously served as CFO at LendingUSA. He also worked as a finance attorney in New York City representing large financial institutions and investment funds. More recently, he was the CFO at several fintech companies as well as a specialty cell phone company which he led from start-up to multi-continent operations. Oertell received his bachelor’s degree in criminal justice and economics from George Washington University holds a Juris Doctor degree from Emory University School of Law and was awarded the designated Chartered Financial Analyst by the CFA Institute.

Robin Holland is Chief Operating Officer at Purchasing Power® (PPC), responsible for leading the company's consumer and client operations, supply chain and customer care. With 20 plus years of operations and sales experience, Holland previously held senior executive roles at Equifax where she worked on key industry matters while leading initiatives that drove efficiencies, improved customer experiences and client satisfaction. Her most recent role at Equifax was senior vice president, Employer Services Business for the company's Workforce Solutions. Holland earned a Bachelor of Arts in political science from the University of La Verne and attended the executive management program at Emory University in Atlanta. Committed to youth and underserved communities, she has developed and taught many consumer education workshops on financial literacy and credit. She also served as past president of the Atlanta Better Business Bureau and is a former member of the Georgia Consortium for Financial Literacy.

Trey Loughran is Chief Executive Officer of Purchasing Power, LLC. He joined the company in early October 2019, having held multiple senior executive roles spanning financial services and technology, digital marketing and data analytics across both business-to-business and business-to-consumer platforms. Most recently, Loughran served as president of Bankrate.com, a leading online provider of banking services to consumers via one of the largest digital domains in financial services. He also held a number of senior executive roles over a 12-year career at Equifax, including president of two of the company's four business units, chief marketing officer, and head of corporate development and emerging markets. Prior to Equifax, Loughran served in various roles at BellSouth Corporation, McKinsey & Company, and Lazard Frères & Co. Loughran has a BA from the University of North Carolina at Chapel Hill and a JD from Harvard Law School. He is active in the community and is the board chair of the Be the Match Foundation.